Keywords are the words that you think a person will enter in a directory or search engine to find your site. Choosing keywords that describe your business is one of the most important things you have to do in creating your website. In a brainstorming session, write down all the words that you think describe your business. Now ask a co-worker to do the same. Compare your lists and select to the twenty words that you think best describe the scope of your business. For another perspective, ask one of you customers to do the same thing. After you have got your list of twenty search terms, look real hard and circle the top ten.
Now that you have selected twenty words that you think describe your business, it’s time to start thinking about how to tell a potential customer what you can do for them. The tricks that worked in the early days of the internet will no longer fool today’s search engines. The best approach to developing your website today is to write something that is readable for the people visiting your site.
You will want to tell your new customer about why they might need to hire a private investigator and what a private investigator in Oklahoma can do for them. You will want to tell them about the experience of key personnel in your firm and why you are best suited to provide the services your customer. You will want to tell the customer what information you need from them and what type of feedback they can expect from you. As you begin to write these statements about your business, you should notice that you are using many of the words from your top twenty list.
Using those ten words you circled, briefly describe your business, just a sentence or two. This description can be used when submitting your site to directories and search engines.
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